We don’t know what we like

A 2006version of Galdwell being Gladwell. clever stuff and well presented…

Amplify’d from www.ted.com
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About this talk

Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.

About Malcolm Gladwell

Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell’s work is toppling the popular understanding of bias, crime, food, marketing, race, consumers… Full bio and more links

Click here to find out more!

Read more at www.ted.com

 

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